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Invest in PEI

Prince Edward Island was recently ranked by a KPMG Study as among the most cost effective sites in North America to operate a business.

PEI has the infrastructure, the workforce, and a government committed to business development and a strong economy, as well as fostering one of the best business environments in North America.

Startup and Expansion
Starting or expanding your business? P.E.I. can provide support with rental incentives, entrepreneur loans, websites and more.

Sectors of Excellence
The Economy in P.E.I. is drastically changing to take advantage of the new opportunities the global marketplace provides.
Traditional industries such as Tourism and Agriculture remain integral pieces to the provincial economy but emerging industries are now driving forces behind new job creation and capital spending.
Prince Edward Island Business Development has identified six key sectors where the province has a distinct competitive advantage over other geographic locations.

- A growing cluster of Aerospace companies are now taking off on Prince Edward Island by taking advantage of the tax advantages in Slemon Park.

- Prince Edward Island is committed to the technologies of life through the expansion of Life Sciences organizations.

- Proximity to markets, competitive wage rates and a skilled workforce are only a few of the advantages that has made the province such an attractive destination for diversified manufacturing companies.

- Prince Edward Island has a tradition of quality food products and companies in Food, are taking advantage of this reputation.

- Whether multimedia development, call centres or IT beta testing, Prince Edward Island is the Smart Province for Information Technology in Canada.

- Film, television and new media are making a scene on Prince Edward Island.


Trade & Export Development
Prince Edward Island exports have increased dramatically across most sectors over the last three years. Exporting activities have nearly doubled in Prince Edward Island between 1996 and 1999 and the growth continues to accelerate. Finding and developing new markets is the key for Island businesses looking to expand their operations.
Prince Edward Island Business Development along with the Atlantic Canadian Opportunities Agency will be organizing trade mission activities to support Island companies in expanding their markets.

Business Parks
With several conveniently located Business Parks to choose from, PEI is an excellent location for any business, large or small.

PEIBD
Prince Edward Island Business Development (PEIBD) leads the business development effort for PEI.

Business Support Program

THIS PROGRAM IS DESIGNED to assist Island businesses develop from start-up through to international exporting. Eligible projects for capital contributions cannot exceed $40,000 in eligible capital costs. Eligible projects for marketing assistance must not exceed $20,000 in eligible project costs. This program has two sub-programs:

Small Business Development Program
Eligible applicants under this sub-program are manufacturers and processors, with preliminary business and marketing plans and who are focusing their activities on the provincial market. Eligible are manufacturers and processors in the following sectors:
- agri-food
- fisheries
- diversified manufacturing (including film and crafts)

Applicants engaged in retailing and services (to business or consumers) are ineligible for assistance. Eligible activities are:
- capital acquisitions: machinery, renovations and leasehold improvements
- market development: advertising, promotion, and research


Export Development Program
Eligible applicants to this sub-program are manufacturers, processors or providers of exportable services to primary industries who clearly contributes to import replacement. Applicants must have well-developed business and marketing plans with the potential to derive revenue from export (out-of-province) sales. Eligible sectors are:
- agri-food
- fisheries
- pharmaceuticals
- health care
- environmental industries
- diversified manufacturing
- information technology

Eligible activities are:
- capital acquisition: machinery, renovations and leasehold improvements
- research: primary qualitative or quantitative
- advertising: design/development, placement of advertisements and exhibiting at trade shows
- market investigation: attendance at trade shows, market visits and incoming buyers' missions

A Committed Government

The government of P.E.I. is committed to the successful establishment of new business on Prince Edward Island.
And that commitment shows in ways you might never have dreamed possible from a government.

Prince Edward Island's smaller size offers more flexibility and quicker response time from key decision makers - critical factors when locating, relocating or expanding a business. If you want to develop a business idea that makes good business sense and makes good sense for Prince Edward Island, they will do everything possible to make it happen.

- There Are a lot of People Working for You
When you look for help with your business venture, there are notable resources at work on your behalf.

Premier Pat Binns often takes an active role in the assessment and planning of government involvement in projects. The interest is real, because good business opportunities are taken very seriously here.

Prince Edward Island Business Development, the provincial business development corporation, has people devoted to making your business a success story on Prince Edward Island. That creates a definite advantage for aspiring business people. This office works every day with federal government representatives at the Atlantic Canada Opportunities Agency and Human Resources Development Canada to put together incentives and services to develop business on Prince Edward Island.

- How They Work
If you have ever dealt with government, you probably wish you hadn't. Bureaucracy can be painful. But not in Prince Edward Island.

Like any good business, it takes a customer-first approach. This approach has worked, with numerous examples to prove it.

McCain Foods opened a $40 million food processing plant and waste treatment facility just 12 months after their first call to government. Consider the time for legal and financial negotiations, complete environmental assessment, design and construction, and you can see that the government didn't hold anyone up.

Watts Communications is an even more interesting case in point. A scant 90 days after announcing their plan to open a new call centre in Charlottetown, Watts opened its doors for business. The site? The former offices of Prince Edward Island Business Development. Within just 14 days of completing the original agreement, government moved its own people to different accommodations to provide the location and amenities Watts required.


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What Will Prince Edward Island Offer?
It offers business development programs. P.E.I. assists with everything from initial capital to soft costs on market research and product development. Their goal is to find a way to find you what you need to develop a successful venture here on Prince Edward Island.

- The Bottom Line
Imagine doing business year-round in a place where the air is clean, the neighbourhoods are safe and the traffic is not your worst nightmare. A place where crime is low and quality of life is high. Then visualize a positive impact on your balance sheet through:
- low corporate taxes
- lower operating costs
- low labour costs
- high productivity from a skilled, available labour force

Imagine the possibilities with a government partner who believes that its success lies in your success.


Rental Incentive Program

The purpose of this programme is to provide new and expanding industries, in all areas of PEI, with rental incentives similar to those available in the Summerside and Charlottetown industrial malls.

A one-time financial assistance package is available to manufacturers and processors for leasing space, in any community on the Island, for the establishment or expansion of an eligible business. Assistance is in the form of a rental subsidy, to a maximum of $5 per square foot (not including utilities, taxes, inside maintenance, etc.), with a maximum term of one year, payable on a monthly basis.

- Eligibility
Companies engaged in the following activities:
- manufacturing and processing
- industrial research and development
- aquaculture
- horticulture on a year round basis under controlled conditions in man-made facilities
- strategic tourism projects
- first-of-their-kind exportable service businesses

- Industrial Malls Incentive Program
To meet the occupancy needs of new and expanding businesses during their start-up years, and to assist existing Island businesses which are expanding through new product introduction and are significantly increasing their labour force, Prince Edward Island Business Development offers mall space in its two industrial parks at competitive terms and rates.


Entrepreneur Loan Program
This programme provides entrepreneurs with up to $25,000 for use as an investment in eligible new and expanding businesses. Loans are sourced through participating financial institutions and are fully guaranteed by Prince Edward Island Business Development to a maximum of five years. Interest is charged at a floating rate of prime plus one percent and applicants will receive a one-time rebate on interest paid.

The program also includes a student component for a $3,000 loan repayable by October 31 of the year in which the loan is made.

Applicant must make a cash equity contribution in the business equal to 30 percent of the loan; for students, the equity requirement is 20 percent and may be in cash or in kind.

Aerospace

Aerospace is one of the fastest growing sectors of the Prince Edward Island economy. This sector now represents 20% of total provincial exports and the industry continues to gain momentum.

Slemon Park, an industrial park located just outside of Summerside, is a 1,500 acre property, which includes an airport with two runways and numerous well maintained hangars ranging in size from 25,000 to 300,000 square feet and houses such companies as Honeywell, Atlantic Turbines, Testori Americas, Wieble Aerospace and TubeFab. Additionally, the Park has an on-site residential community with a full range of recreational facilities.

A 20 year tax rebate incentive program took effect on January 1, 1993 and applies to eligible companies which establish operations at Slemon Park, Prince Edward Island. Eligible companies are defined as those engaged in aviation or aerospace-related businesses, which may include, but is certainly not limited to, original equipment manufacturers, strip and paint shops, repair and overhaul operations, training and various aviation support businesses. The tax rebate incentive program includes the following three taxes:

- Corporate Income Tax - A full rebate annually on all Corporate Income Tax paid to the government of Prince Edward Island by aviation-related businesses for operations conducted at Slemon Park, Prince Edward Island.


- Sales Tax - A full rebate annually of all sales tax paid to the Government of Prince Edward Island attributed to the purchase of goods and services related to aviation-related activities at Slemon Park, Prince Edward Island.


- Real Property Tax - A full rebate annually of all real property tax attributable to ownership or rental of facilities at Slemon Park, Prince Edward Island.


- Training
The recently expanded Aviation Training Institute located in Slemon Park ensures the industry has the personnel to meet their future growth. The stable labour force and excellent training ensure the best value in the industry.

- Tax Advantage

Net Income Before Taxes

Slemon Park, Prince Edward Island

Canada (excluding PEI) (1)

USA (2)

Net Income Before Taxes

$1,000,000

$1,000,000

$1,000,000

Federal Corporate Tax

$221,200

$221,200

$340,000

Provincial/State Corporate Tax

$75,000

$139,300

$62,200

Total Taxes

$296,200

$360,500

$402,200

Net Income After Tax (3)

$703,800

$639,500

$597,800

Rebate - Provincial/State Corporate Tax

$75,000

$0

$0

Rebate - Provincial/State SalesTax (4)

$142,000

$0

$0

Rebate - Provincial/State Property Tax (5)

$15,000

$0

$0

Total Rebate

$232,000

$0

$0

Net Income

$935,800

$639,500

$597,800

Percentage Increase In Net Income From Rebates

33%

0%

0%

Note 1 - 1996 Canadian Average excluding PEI
Note 2 - Average 8 US States (TX,WA,OH,MA,NC,CA,AR,FL) selected due to significant presence of aerospace industry.
Note 3 - Corporate capital taxes, franchise tax and business taxes for both Canada and US as well as Canadian Investment Tax Credits have been excluded.
Note 4 - Sales tax rebate based on operations of $10 million in sales & employing 100 people.
Note 5 - Property tax rebate based upon 50,000 sq. ft. building


Film and Digital Media
The P.E.I. objective is to foster an infrastructure and environment which encourage the development, production, marketing and distribution of Prince Edward Island film product in the regional, national and international marketplaces, and to promote and support the development of an economically viable and vibrant film industry on Prince Edward Island.

- Objectives:
The film sector mandate is:
- To establish an economically stable, viable and vibrant film industry on Prince Edward Island;

- To create and stimulate employment and investment by increasing opportunities for Prince Edward Island residents working in the Prince Edward Island film industry for skills development, employment, creative expression and international marketing of film products;

- To encourage and assist the development of the private-sector film and video industry in the Province in the areas of funding, marketing, promotion, training and education;

- To increase the value of the Prince Edward Island economy;

- To increase the national and international visibility of Prince Edward Island.

Prince Edward Island Business Development encourages and supports those productions which have the greatest level of Prince Edward Island creative elements, including personnel.

To fulfill these objectives, Prince Edward Island Business Development will offer programs of loans and investment to support film and video production activity in Prince Edward Island. In addition, Prince Edward Island Business Development will continue to offer a Locations Information Service.

Food and Value-added Products
The food industry in P.E.I. is comprised of many firms involved in the agri-food, seafood, and beverage processing sectors. It is the single most important contributor to the provincial economy. By way of illustration, in 1997 total provincial manufactured output was $877 million; of this amount food processing accounted for about $625 million, or over 70 percent.

The Prince Edward Island government through its lead business development agency, Prince Edward Island Business Development, has targeted the food industry for further growth and development.

- Natural Attributes Spell Competitive Advantage
Due to an abundance of agricultural and marine resource, Prince Edward Island has a natural competitive strength in food processing. The Province enjoys an available pool of skilled labour accustomed to the strict hygienic requirements of secondary and tertiary food processing. Prince Edward Island enjoys a "clean and green" reputation world-wide. P.E.I. are recognized as a quality raw material and food producing area.

The province is strategically located on the eastern seaboard of North America in close proximity to the lucrative New England and Mid-Atlantic markets. With the access to deep-sea ports, Prince Edward Island is a natural choice for firms looking to the European marketplace, or European Union firms looking at a beach-head for North American markets.

- Attention low cost producers
In a recently completed KPMG study (March, 1999) The Competitive Alternatives - A Comparison of Business Costs in North America, Europe, and Japan, Charlottetown, Prince Edward Island ranked third among twenty one cities sampled as the lowest cost city for food processing industries.

- Keen and Capable Partners
Prince Edward Island offers excellent technical and financial support to the food industry. Whether it's product or market research and development, export development, training, or capital assistance, it has a dedicated team of professionals who will exceed your expectations. The industry also benefits from a strong manufacturers' association, the PEI Food and Beverage Processors Association.

- Product/Process Research and Development
The Provincially owned Food Technology Centre offers product and process development, food chemistry and microbiology analytical services, nutrition labelling, sensory analysis, and food safety and quality assurance. The National Research Council supports food related research and development activities.

- Market Research and Development
In keeping with the philosophy of helping firms by underwriting higher risk activities, Prince Edward Island Business Development provides financial incentives to firms undertaking market research and development projects. It works closely with the Atlantic Canada Opportunities Agency, its federal partner in business development, who also provide incentives for certain activities.

- Training
Organizations like Holland College, PEI Food Technology Centre, University of Prince Edward Island, and the Atlantic Veterinary College offer a wide variety of specialized training program to assist the food industry. These organizations are able to respond quickly to tailor a program according to your individual training needs.

- Capital/Working Capital Financing
Prince Edward Island Business Development works closely with other provincial and federal partners and the banking and investment communities, to help get your plans off the ground. If your business case is sound, they go out of their way to turn your plans into reality.

- Site Value
Prince Edward Island boasts favourable location costs for your business. Building construction costs and lease rates are comparatively lower than other industrialized areas of North America and Europe.
The recently completed Souris Food Park is a fully serviced 21 hectare (52 acre) site with state-of-the-art cold storage and waste treatment facilities. The province also leases space in two industrial parks, one each in the cities of Charlottetown and Summerside.


Information Technology
P.E.I. is ideally positioned to take advantage of opportunities made available by the information technology industry and the knowledge-based economy. Since 1995, the Prince Edward Island government has officially recognized information technology as a key priority sector and Prince Edward Island has since experienced tremendous growth in multimedia development, call centres, and IT beta-testing activity.

- Government Leads By Example
The Prince Edward Island government has taken a lead role in growing the information technology industry within the province by implementing a number of cutting edge IT service delivery solutions to Island residents. As well, the Province acts as a willing partner with solution providers. The development of innovative solutions that create wealth, employment and global solutions are welcomed and encouraged.

- Advanced Infrastructure
In May 1996, Island Tel announced the creation of a new subsidiary company called Island Tel Advanced Solutions (ITAS). With ITAS, Newbridge Networks and Sun Microsystems of Canada, Prince Edward Island built Canada's first province-wide broadband network using asynchronous transfer mode (ATM) technology. ATM is crucial to multimedia applications, high-speed Internet, videoconferencing and virtual reality. Stretching from one end of the Island to the other and joined by fibre optics to the mainland, the network offers an ideal developmental environment for networked applications at the lowest rates available anywhere.

- Customized IT Training
Holland College is Prince Edward Island's community college and is well known for its competency based education model which emphasizes the attainment of skills through hands-on learning. The college has earned a reputation for its ability to respond quickly to industry requests for specialized training, such as the Call Centre and Customer Service program developed with the direct input of the call centre industry.

- Growing A Skilled Labour Pool
Prince Edward Island recently launched a Knowledge Worker Demand initiative which gathered valuable baseline data on current and projected information technology employment in Prince Edward Island. The survey found that the information technology sector on Prince Edward Island should increase by 80 percent over the next three years. The private sector is expected to account for 88 percent of those new jobs.

- Ideal IT Beta Test Site
Prince Edward Island's geographic, political, commercial and technical infrastructures are very well suited for the development and beta testing of new IT products and solutions. With a province-wide ATM broadband network, highly manageable geographic testbed area, easy access to government, educational and technical decision makers, Prince Edward Island provides an ideal environment for strategic pre-commercialization activity.

- Call Here For Call Centres
Working closely with Island Tel Advanced Solutions, Prince Edward Island can provide call centres with a state-of-the-art telecommunications infrastructure; unparalleled service and ongoing site support; a loyal, educated and accessible work force and one of the most competitive business operating environments in North America. When it comes to call centres, Prince Edward Island is positioned as a world leader. They have also introduced special call centre incentives to keep your costs down. For example, there are no provincial sales taxes on in-bound 1-800 calls or on outbound long-distance telephone usage in excess of 250,000 minutes per year.

- Building An IT Culture
P.E.I. is dedicated to nurturing the information technology culture in Prince Edward Island by making residents aware of the benefits that IT can play in their daily lives. Prince Edward Island has taken a progressive approach to making information technology a way of life for residents now and in the future. For example:

- Community Access Program (CAP)
Through the Community Access Program, the federal government aims to connect up to 10,000 remote, rural and urban communities by the year 2000. Prince Edward Island is well ahead of its plan to facilitate access to the Information Highway via CAP. The addition of 15 new CAP sites in 1998 marked the early completion of a commitment to establish 45 CAP locations in Prince Edward Island by the year 2000.

- Information Technologies Association of PEI
The Information Technologies Association of PEI (ITAP) works to promote the IT industry and its members' capabilities and to identify and initiate activities for the general improvement and development of the IT industry on Prince Edward Island. The association has over 60 member companies specializing in a diverse range of IT applications and solutions.


- The Whole IT Package
In Prince Edward Island, you'll experience:
- An IT training environment that responds quickly to industry needs;

- A loyal, accessible and increasingly skilled labour pool;

- An advanced telecommunications infrastructure featuring ATM broadband technology;

- Dynamic partnerships among government, education and private sector IT companies;

- An ideal home for beta testing and pre-commercialization of IT products and solutions;

- A world-class call centre site location;

- A government committed to the information technology industry and the development of a friendly IT culture;

Life Sciences

The Government of P.E.I. has identified life sciences, and in particular biotechnology, as a priority sector for future economic development. With historical strengths in the primary production sectors, the Province enjoys a highly capable science research and development life science community with the capacity to support private sector endeavours in the application of the technologies of life science.

- R&D Community
The R&D community, consisting of the Atlantic Veterinary College and Faculty of Science of the University of Prince Edward Island, the Prince Edward Island Food Technology Centre, the Centre for Animal and Plant Health of the Canadian Food Inspection Agency and the Agriculture Research Station, provide a significant support infrastructure. Together these centres of expertise offer international calibre science and applied research in veterinary and human medicine, agriculture, fisheries, and food quality and safety.


- Prince Edward Island Advantages
Prince Edward Island offers numerous additional attractions to life science companies inclusive of high quality science graduates, Canada's generous R&D tax benefits, financial incentives based on sound principles of investment, excellent telecommunications and ready access to key North American markets.


Diversified Manufacturing

- PEI's Work Force - Values Education
Prince Edward Island's work force is educated and has demonstrated a willingness to work...and learn. More than 11 percent of the work force are currently enrolled in part-time educational programs offered through the University of Prince Edward Island and Holland College. In fact, 83 percent of high school graduates (between the ages of 25 and 44) have gone on to pursue post-secondary education. This is significantly more than the Canadian average and demonstrates Islanders' commitment to education.

- Labour - The Value Proposal
As well, the Prince Edward Island labour force has the highest retention rates. For example, 43 percent of all workers have been with the same employer for more than six years and 28 percent have stayed with the same employer for over eleven years. A Prince Edward Island employee provides great value for your organization's dollar.

- Training Facilities
Prince Edward Island offers various training centres to maintain and upgrade skills from general business to industry specific, like those at the Aviation and Industrial Training Centre and the Atlantic Welding and Metal Fabrication Institute. Educational institutions have a strong history of working with employers to provide programs that specifically meet training requirements, making it easier for employees to work effectively and efficiently in Prince Edward Island. Educational institutions are satisfying training requirements and providing a continuous pool of qualified employees for rapidly expanding local industries:

- University of Prince Edward Island (UPEI) provides undergraduate degree programs in business administration, engineering, arts and sciences, nursing science and music. In addition, they have preparatory courses for medicine, law, dentistry and architecture and graduate degrees in education and veterinary medicine.

- UPEI Atlantic Veterinary College is a teaching and research facility as well as an industry resource centre for Atlantic Canada. Since their start in 1991, the Atlantic Veterinary College has developed an international reputation specializing in aquaculture and veterinary pharmaceuticals.

- Holland College offers 73 competency-based programs. Several of these programs have been developed as a result of special employer requirements. For example, Aircraft Maintenance Technician, Gas Turbine Repair and Overhaul Technician, Call Center and Customer Excellence Program, Welding Fabricator, and the Wood Technology Program, to name a few.

- Private Training Facilities offer a variety of programs to upgrade and enhance employee business skills.

- Business Facilities
Prince Edward Island offers several high quality business facilities at lease prices that will have a positive impact on a company's bottom line. Some offer fully-serviced land for sale. Typical building construction costs are in the range of $40 to $45 per square foot.
A comprehensive business infrastructure, including state-of-the-art telecommunications, energy and power, business premises, and transportation systems, are ready and waiting to serve your organization...like they do for over 430 existing manufacturers and processors. Also, the 'clean and green' reputation of Canada's "Garden of the Gulf" may enhance the image of products and the lives of employees.

- It Costs Less to do Business in PEI
According to KPMG (The Competitive Alternatives - A Comparison of Business Costs in North America, Europe and Japan, March 1999), Charlottetown, Prince Edward Island is the 3rd lowest cost city (out of 64 studied) in which to operate a business. More specifically, Charlottetown, Prince Edward Island is the 2nd lowest cost city for Food Processing, Medical Devices, Metal Fabrication, Electronics and Plastic Products.
The bottom line is you pay less (than national averages) for:
- facilities and office premises
- labour (80% of national average) with high productivity
- corporate taxes

The Call Centre Industry in PEI

Prince Edward Island provides call centres with a state-of-the-art telecommunications infrastructure; unparalleled service and ongoing site support; a loyal, educated and accessible work force and one of the most competitive business operating environments in North America. When it comes to call centres, Prince Edward Island is positioned as a world leader.

Prince Edward Island is serviced by a submarine fibre optic cable connection to the national network and a second fibre optic connection via the Confederation Bridge. Each individual system is capable of carrying the entire network volume. All long-distance voice, data, and video switching is carried province wide on a 100 per cent digital network.

The benefits of locating a Call Centre in Prince Edward Island are numerous, while many factors contribute to the overall business environment there is much evidence to indicate that Prince Edward Island would be a smart place to establish a call centre.

On almost every tax that applies to business, Prince Edward Island has the lowest or near the lowest rate in Canada. For the call centre industry, Prince Edward Island has eliminated a number of taxes, there is no sales tax on toll free (800) inbound calls and no sales tax on outbound calls greater than 250,000 minutes. In a recent KPMG study comparing business costs found in 64 cities in Canada, the US, Europe and Japan. Charlottetown, Prince Edward Island ranked the third lowest cost city in which to operate a business. Prince Edward Island is noted for its low cost of real estate, both commercial and residential. Land costs for urban and suburban property is the lowest in Canada.

A lower cost of living, affordable housing and low inflation rates have provided wage costs in Prince Edward Island that have been approximately 20 percent less than the Canadian average. In the call centre industry, hourly rates range from $8 to $11 (CND$) per hour for customer service agents with varying increases based on experience, bilingualism and technical expertise. Supervisor wages are between $11 and $16 per hour.

Of those not working in Prince Edward Island who want to work, 44 per cent are actively seeking employment or attending school. Programs and facilities in the Prince Edward Island education system are second to none. Holland College is Prince Edward Island's community college with 13 campus locations across the Province. Based upon the present expected growth in call centre employment in Atlantic Canada, Holland College has developed the Call Centre and Customer Service Excellence Program. Holland College customized the training program to meet the needs of the call centre industry.

Prince Edward Island is a bilingual province and ranks fourth in Canada in terms of bilingual population at more than 10 per cent. The number of residents aged 15 to 19 who are bilingual, increased 100 per cent in the past decade. The Education record is the best in Canada for French.

The skills and quality of Prince Edward Island workers regularly exceed the expectations of employers. One in four workers here has been with the same employer for 11 years or more. One in ten workers has 20 years' tenure. The average job tenure is 91 months. Time lost to strikes and labour disputes is the lowest in Canada.

Prince Edward Island Business Development works closely with several key development partners, including Aliant Inc.& Island Telecom Inc. as well as Holland College. These alliances ensure the development project is managed with a "provincial" focus in mind. Island Telecom Inc. is Canada's first province-wide broadband network enabling delivery of high-speed Internet content for industry, education, and government. Island Telecom can provide the fully redundant, fibre optic network required by world-class call centres.

Scot MacDonald, Account Executive for the Information Technology sector of Prince Edward Island Business Development states "The Province is home to approximately a dozen call centres, two of the larger centres Watt's Communication and Online Support Inc, are inbound, technical support centres. Watt's Communications Inc. operates three separate facilities in Prince Edward Island and also has operations in Tasmania, Australia. Watts has more than 400 work stations and is just completing their third expansion since 1996. Online Support Inc. (OLS) employs more than 300 industry specialists providing two million support calls since 1996. OLS is currently building its second Charlottetown call centre facility after experiencing rapid growth in the internet service provider (ISP) customer support sector."

"The Province has experienced significant growth in the inbound call centre business" stated Scot MacDonald, "The latest call centre to open in Prince Edward Island is Canshop.com, an online shopping site with head offices in Ottawa, Canada. Canshop.com located their Customer Relations Management centre in Montague, a small town located in the eastern end of the province. This Ontario-based company's decision to locate their state of the art customer contact center in Prince Edward Island provides an excellent example of how Prince Edward Island is being recognized as a competitive place to do business and that it can support the newest technologies in customer contact centres from anywhere within the Province."

Scot noted, "The Province chooses not to develop inflexible programs that limit the ability to meet the needs of business owners seeking assistance. P.E.I. provides assistance to fit the needs of the business owner and based upon the business case. Projects must make sense for the developer and the Province of Prince Edward Island. The goal is really simple - to create success for you and your company."

Prince Edward Island Business Development

Prince Edward Island (PEI) has gained a reputation for being an excellent place to start or expand a business. This is particularly true for the manufacturing sector. According to a recent KPMG study, Charlottetown, PEI is the lowest cost city (out of 64 studied across North America, Europe, and Japan) from which to operate a manufacturing business.

The province has a readily available skilled workforce; it has a good infrastructure for producing and exporting; it's location provides easy access to markets in Europe and along the Eastern Seaboard. It has an open government that is flexible to accommodate business needs.

The skilled labour force is, in part, due to the excellent training facilities available on PEI. The University of Prince Edward Island provides students with a high quality education. The Island's training institute, Holland College, has state-of-the-art programs in the specialty areas of welding and metal fabrication, electronics, and aerospace, just to name a few.

PEI's telecommunications infrastructure is another attractive advantage for doing business on the Island. PEI is connected across the province and to the rest of the world via a broadband network, enabling business to flourish in both urban and rural areas.

Manufacturing has become an area of significant growth for the province. This sector of the economy has increased by 71 per cent in the last five years and has become a major contributor to the province's export market. Exporting on PEI has doubled in the last five years. Now, close to 200 Island companies export their products or services from PEI.

A major contributor to this increase was the opening of the Confederation Bridge. The 13 kilometer bridge connects Canada's smallest province to the rest of the country, improving upon the distribution of products to and from the Island. This link is permanent and provides easy access year round.

The aerospace industry in PEI represents 20 per cent of the province's total exports. Slemon Park is an aerospace business park located outside of Summerside, PEI. The Park is a 1,500 acre property that includes an airport with two runways and numerous, well-maintained hangars ranging in size from 25,000 to 300,000 square feet. It houses such well-known companies as Allied Signal, Atlantic Turbines International, Testori Americas, Wiebel Aerospace and Tube-Fab.

As the Park has grown so have the companies that do business there. Testori Americas provides comprehensive interior packages for aircraft and mass transit vehicles, including composite panels, luggage bins, and related components. In 1994, when Testori Americas set up shop in Slemon Park, it had 13 employees and total sales of $1 million. Today, the company has over 70 employees and $4.5 million in sales a year.

Prince Edward Island Business Development (PEIBD) leads the business development effort for the province. Its role is central and critical to the government's overall objective of advancing sound business development initiatives. PEIBD works with manufacturing companies by tailoring programs to fit their needs, being as flexible and versatile as possible to attract investment to the province.

PEIBD provides leadership in the implementation and support of economic development; solicits and supports investment, creating jobs and wealth for PEI; actively supports small business; encourages entrepreneurship and investment-risk sharing; actively promotes the province as a competitive place to do business; and provides leadership in trade development and export initiatives.

While agriculture, tourism, fisheries still remain the three primary industries for PEI, non- traditional areas, such as manufacturing, are gaining in recognition.

Economic Review

- Prince Edward Island - October 2000
Prince Edward Island is riding the crest of a surge in economic growth. Real gross domestic product expanded an estimated 3.5 per cent in expenditure terms in 1999 and that pace will likely be exceeded this year. These will be he strongest back-to-back economic performances since construction activity related to the Confederation Bridge boosted overall growth in the mid-1990s. The Island's expansion this year is well balanced, with both domestic demand and exports providing important stimulus to the economy.

The province is enjoying a high level of consumer confidence in the wake of tax cuts and strong employment growth. After hovering in the 1.5 - 2 per cent range in the past two years, employment growth in the first eight months this year jumped to 6.5 per cent. The surge in employment will likely push the Island's jobless rate down three percentage points to the 11-12 per cent range in 2000. This would represent PEI's lowest jobless rate in two decades and a substantial drop from the 14-15 per cent unemployment rates recorded over the past five years. This positive development notwithstanding, PEI's unemployment rate will remain one of the highest in the country as other provinces are also enjoying healthy employment gains.

The strength of consumer confidence is being reflected in buoyant retail sales. These increased a strong 10 per cent year to year in the first half 2000, extending the fast growth pace from last year when PEI led the country with a close to 10 per cent rise in retail sales.

Elevated consumer confidence was also reflected in the second straight year of double-digit increases in both housing starts and residential building permits last year. Housing expenditures likely grew to an all-time high of a little under $150 million in 1999.

However, even if this leads to housing expenditures remaining unchanged, spending will still be at a high level and stimulate construction activity and provincial growth.

The province is receiving important growth support from business capital spending this year. Businesses plan to increase outlays on capital formation about six per cent in current dollar terms, with planned spending of $393 million representing the highest level in four years. Capital spending will be fairly evenly spread out among the retail, industrial and business sectors. The Island's Slemon Park industrial zone remains a popular destination for new investment in manufacturing facilities.

One of the single largest projects planned is in the tourist sector and involves Rodd Hotels and Resort's $8 million resort complex where construction will begin this fall. This will provide an added boost to the Island's important tourist industry. Since the

Confederation Bridge was completed in 1997, tourist revenues have increased substantially, totalling $284 million in 1999 or almost double the pre-Confederation Bridge level.

The province is considering a large scale natural gas development program that may provide a significant boost to economic activity in the near future. The energy development scheme envisages tapping into Nova Scotia's Sable Island offshore gas reserves and involves construction of a pipeline that would raise the potential for using gas to generate electric power, province and giving access to large industrial users.

A development proposal by Wescoast Energy Incorporated is currently being evaluated. Advances in the manufacturing and export sectors are being recorded as a result of the economic boom.

Manufacturing shipments continue to increase at a moderate pace in the first half this year, following a fast 12 per cent gain in 1999. Growth is being led by increased activity in the food products industry. This accounted for close to 60 per cent of the $987 million in total manufacturing shipments last year, mainly on the back of increased revenues for fishery products (particularly lobsters) and vegetables (especially frozen french fries). The latter contributed to higher income for potato farmers who accounted for more than half of total farm cash receipts that rose 7.4 per cent to $346 million in 1999.

Transportation equipment, largely related to the aerospace industry, continued to gain in importance, as shipments increased nearly 40 per cent in 1999 to $205 million and accounted for 21 per cent of total manufacturing shipments.

PEI's information technology sector is relatively small but growing. The number of firms in the sector has increased to over 70 from 40 a year ago. The government is supporting the establishment of an information technology centre and entering into an agreement with GE Capital Information Technology Solutions who will maintain a business development office in Charlottetown. Employment in the Island's IT industry is expected to rise to 4,000 within two years from about 2,200 currently, and annual industry revenues are projected to double from an estimated $140 million presently, mainly generated from exports.

Export growth will likely be in double digits for the fourth straight year in 2000. Preliminary estimates indicate export volumes rose about 20 per cent to $564 million in 1999. Foreign shipments are being spurred by soaring exports to the U.S., which ballooned 30 per cent last year. Shipments to the U.S. have more than doubled in the past five years, raising the U.S. share to 85 per cent of total exports from 60 per cent five years ago. Fresh and processed fruit and vegetables and fish and fish products account for the bulk of the Island's overall exports.

- Third Straight Budget Surplus
Strong growth contributed to PEI's second consecutive budget surplus last year and will be a key factor in the province achieving another surplus this year. The 2000 Budget has forecast a $0.2 million surplus, following black ink averaging $5 million in the previous two years. While this year's projected surplus is modest, it should be easily attainable as stronger-than-expected economic growth will likely generate more own-source revenues than projected in the budget.

In recognition of the province's improved finances, the Dominion Bond Rating Service upgraded PEI's credit rating for long-term borrowings from BBB High to A Low in July. PEI already had an A3 rating from

Moody's and is rated BBB by the Canadian Bond Rating Service. The province's strengthened finances are reflected in a manageable level of debt. While tax-supported debt will rise somewhat to a projected $860 million this year, this is expected to be a one-time increase and is related to additional funding to provincial crown corporations. PEI's debt-to-GDP ratio will edge up modestly this year, but it will remain the lowest in the Atlantic region and fourth lowest among all provinces. PEI has managed to put its fiscal house in order despite reduced federal funding. This will decrease three per cent to $340 million this year, resulting in federal funds declining to 38 per cent of total revenues. PEI has been gradually reducing its reliance on federal finance since the early 1980s. Total revenues are projected to decline this year because of lower federal funding, but a matching cut in program expenditures will keep the budget in surplus.

PEI joined the provincial tax-cutting bandwagon last year and commend the province for providing a second cut in personal taxes this year. After reducing its personal tax rate for the first time ever in 1999, PEI is cutting taxes a further one percentage point to 57.5 per cent of federal taxes for the 2000 tax year. Its top personal marginal tax rate falls from 49.6 per cent to 48.8 per cent this year. Along with Nova Scotia and New Brunswick, these three Atlantic provinces are tied with the fourth lowest top marginal rate among all provinces.

The province will move to a tax-on-income system in 2001. This system will free the province from adverse impacts on budgetary revenues stemming from changes in federal taxes. It will also provide the province leeway to create a system tailored to its own requirements. Six provinces will be switching to a tax-on-income system this year and the remaining four next year.

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