

Greater Toronto Area
Occupation and Economic Trends in the Greater Toronto Area
(January 2000)
Introduction
Whats Happening in the Economy
Skill Levels Are Changing
The Self-Employment Option
- Industries with Growing Occupations:
-
Business Services
- Computer Industry
- Construction
- Education
- Film and Video
- Finance, Insurance, Real Estate and Leasing
- Government
- Health Care and Medical Products
- Logistics (Transportation and Warehousing)
- Manufacturing
- Personal Services
- Retail and Wholesale Trade
- Telecommunications
- Tourism and Hospitality
- Other Occupational Groups:
-
Management Occupations
- Call Center Occupations
Introduction
This is a summary of the major industrial and occupational trends
affecting the Greater Toronto Area (GTA). In many cases the same
trends are affecting the rest of Ontario and Canada. This report
is designed to help people who are trying to decide what field
of work to enter and it should be used as a springboard for further
research into the various occupations that are mentioned. It is
not intended to be a complete list of "growth" occupations.
Future Focus is based upon information drawn from industry contacts,
Human Resources Development Canada data, Statistics Canada's Labour
Force Survey, help-wanted ads from the local media and a variety
of reports.
What's Happening in the Economy?
Over the past year there has been a lot of upbeat economic news
for people living in the GTA. It has been especially encouraging
for those who are looking for work or planning new careers. Suddenly
it seems that there are options that were not there just a couple
of years ago.
The GTAs economy is enjoying a lengthy period of strong
growth. This is generating a wealth of new jobs. Whats been
behind all of this? For one thing, the American economy continues
to race ahead at a breakneck pace. This amazing growth, coupled
with a low Canadian dollar, has led to a flood of exports from
the GTA southward into the United States. In addition, the basics
that are necessary to a sound economy are pretty much in place
at the moment. Interest rates are relatively low, creating a good
climate for borrowing and spending. Inflation rates have also
remained low, creating stability in the economy.
These factors have given a big boost to the confidence of consumers
in the GTA. Confident consumers tend to be big spenders, which
is helpful to all industries, especially retail trade and residential
construction. When people feel confident that their own jobs will
last, they spend and invest and create many new job opportunities
for others. As a result, full-time employment growth in the GTA
has been very strong over the past few years. The unemployment
rate has dipped down to levels not seen since before the recession
of the early 1990s.
Another factor has started to have an impact on the local job
market - early retirements by the huge baby-boom generation. This
is particularly good news for younger workers who are looking
for their first jobs or are patiently waiting to advance their
careers. For the first time in many years there are openings and
in some cases shortages emerging in fields that have been very
hard to enter. In Toronto, this is already taking place in fields
such as teaching, nursing and the skilled trades, among others.
Skills Levels are Changing
During the 1990s many basic changes took place in the world
of work. As a result, workers have had to adapt their skills and
expectations to meet the demands of a labour market in transition.
Computer Literacy: Astonishing advances in digital technology
have enabled companies in all industries to increase their efficiency
and provide their customers with better products and services
at lower prices. The widespread adoption of computers and high-tech
equipment has raised the bar for just about all workers. Now computer
skills are essential for a majority of jobs. Most workers do not
need to be able to program computers, but they do have to feel
comfortable operating them. For most office work, basic word processing,
spreadsheet and database management skills are strong assets.
In addition, workers often must be able to use the Internet, Intranets
and e-mail in order to do their jobs.
Formal Education: Changes in the economy are having an impact
on educational requirements. Studies and surveys all point to
the same result - that post-secondary education is now essential
in order to compete in an economy that is increasingly based upon
knowledge. Inequalities in terms of jobs and earnings are growing
between those with higher education compared to those with less
than high school education.
Academic and Problem-Solving Skills: Abilities in applied math
and sciences are gaining importance across all industrial sectors.
More employers need staff who have the academic background required
to work in a technical environment. Workers must also have strong
problem-solving skills and a commitment to continue learning throughout
their working lives.
Interpersonal and Communication Skills: Employers are looking
for people with strong interpersonal skills. As organizations
move to flatter structures with fewer levels of management, more
work is being done through self-directed work teams and group
decision-making. This has increased the demand for employees who
are able to work well with others, are adaptable to change and
who are positive in their outlooks. Excellent communication skills
are now considered to be essential for more and more jobs. These
include good reading, writing and presentation abilities. Employers
want to hire people who can interact effectively through a variety
of media with clients, customers and co-workers.
The Self-Employment Option
Self-employment is a serious option for people planning a career
today. It accounted for three-quarters of all job growth in Canada
between 1989 and 1996. Today, almost one out of every five Canadian
workers is self-employed. What caused this self-employment boom
in the 1990s?
For one thing, most businesses have been streamlining their operations
in recent years. They have been focusing on their core business
lines and contracting out many other functions to external companies.
A lot of these are known as "business services". These
services range from human resources planning, marketing and accounting
through to Web site development and computer programming. Quite
often self-employed entrepreneurs have stepped in to meet this
new demand. Many of these entrepreneurs were experienced workers
who lost their jobs when their companies "streamlined".
The aging workforce has also been a factor in this trend. Many
older people who have had time to accumulate money have used it
to finance the start-up of new businesses. Also the availability
of computers, the Internet and cell phones have enabled people
to conduct businesses from their homes more cheaply and easily.
There has also been growth in the demand for personal, financial,
recreational and food and beverage services. This has arisen partly
as a result of more women entering the labour force, the aging
of the baby boomers and an increase in disposable income amongst
older workers. These areas have provided many new opportunities
for people starting up their own businesses. 
Industries With Growing Occupations
This section describes a number of occupations that are expected
to grow quickly over the next few years. They are organized according
to the industries in which they are most commonly found. Most
of these industries are in the midst of a period of expansion.
However it is not unusual to find areas of growth as well as pockets
of decline within each industry. This can result from changes
caused by the rise and fall of the business cycle, new technologies,
government cutbacks and intense competition.
High-tech and high-knowledge occupations continue to rank among
the best bets for future jobs. But this does not mean that these
are the only areas of opportunity. Many "traditional"
kinds of jobs will continue to exist, within industries that are
expanding, in departments like sales, accounting, human resources
and production.
- Business Services: The knowledge-driven business services sector is one of Torontos
best job growth areas. As companies increasingly outsource business
functions like accounting, advertising and legal services, this
sector continues to grow. People who are self-employed also create
a demand for business services. The following occupations show
future potential:
- Human Resource Consultants, Personnel Officers and Recruitment
Officers - continue to be in demand as companies hire more temporary
and contract workers - people who specialize in the recruitment
of high tech and highly-skilled workers are also needed - human
resource consultants, a high percentage of whom are self-employed,
find opportunities providing services to many small and medium-sized
companies - use of Internet as hiring tool in this field is increasing
- Accountants - there are three major professional designations
of accountants: Chartered Accountants (CA), Certified Management
Accountants (CMA) and Certified General Accountants (CGA) - accountants
may work in a variety of areas providing services in auditing,
bookkeeping, tax preparation and advice, and business valuations
- growth areas in future will be in forensic accounting, management
of credit and collections and environmental auditing
- Lawyers, Paralegals and Law Clerks - job market for lawyers has
improved in recent years especially for those who work in corporate
and finance departments, new media, Internet, telecommunications,
patents and trademarks and international business law - trend
towards "boutique" law firms will continue and create
niche markets for lawyers in elder law, Internet law, wrongful
dismissal litigation, real estate law, entertainment and immigration
law - law clerks and paralegals, especially those with computer
skills, are continuing to play a larger role in providing legal
services as law firms move into electronic filing of reports and
documents
- Advertising, Public Relations and Marketing Consultants - with
the growth of services being contracted out in advertising, small
"boutique" or "microagencies" are emerging
where consultants offer limited range of services in specialized
areas - communication or public relations consultants find work
in areas such as corporate image, issue positioning and crisis
management - marketing consultants find opportunities in emerging
industries like Internet and also in marketing research, which
has become more technology-driven
- Computer Consultants - all types of computer consulting is forecast
to do well over the next few years - "Year 2000" problem
will keep consultants busy for at least another two years as companies
continue to solve problems in areas other than critical systems
- Internet, including electronic commerce (e-commerce), will create
business opportunities for consultants as Internet is increasingly
used for public and commercial reasons - some companies will prefer
to hire someone to manage and maintain their computer systems,
leaving them free to focus on their core business - this will
create work for computer consultants, consulting engineers and
geomatic services
- Consulting Engineers - provide advice and services in the field
of mechanical, civil, electrical, chemical and computer engineering
- future growth for engineering consultants lies in geographic
information systems, software development and applications, services
to telecommunications and other high-end machinery and equipment
industries, environmental services and manufacturing processes
- geomatics is an emerging technology sector providing work potential
in all areas of surveying, cartography, photogrammetry, geographic
information systems (GIS) and global positioning systems (GPS)
- Architects and Interior Designers - will find increased demand
for their services due to population growth from immigration and
major urban developments planned over the next few years - redevelopment
of railway lands and the reconstruction at Pearson International
Airport are examples where new opportunities will result - aging
population will create a need for architects to design retirement
and long-term care facilities - architects involved in the repair
and renovation of commercial and residential structures and the
development of mixed-use projects will also find increased work
opportunities - as downtown space becomes scarce, infill and urban
intensification designs will become more important - interior
designers will be able to take advantage of growth in luxury condo
market
- Security Personnel and Private Investigators - demand for security
personnel will continue as companies and individuals remain concerned
about crime and security of data and equipment
- Training Consultants - will remain in demand, especially in the
areas of corporate and computer training. 
- Computer Industry
This industry is undergoing rapid change. It is difficult to
plan far ahead for a career in the computer field as industry
demands are constantly in flux. COBOL programmers were in demand
to fix the Y2K bug but have fewer opportunities following the
start of 2000. Mainframe programmers with COBOL programming language
will still be required to maintain systems that use this language,
but companies will likely migrate away from COBOL over the next
few years.
The Internet, which burst upon the scene as a novelty, has matured
into a true business tool. E-commerce has had a slow start in
Canada. It has blossomed in the U.S. with online shopping transactions
having increased ten-fold from 1998 to 1999. American multinationals,
operating over the Internet, sit poised to grab a lions
share of the Canadian market with cross-border and local-delivery
shopping. Their activities will prompt Canadian firms to offer
more online shopping. Bandwidth seems to be the Internets
next major development area, with cable and wireless technology
expected to make the Internet a comprehensive business and personal
tool.
The Canadian Advanced Technology Association estimates that in
Ontario alone there will be openings for 56,000 new technology
workers over the next five years. Current post-secondary programs
will produce only 14,000 graduates. Eighty-eight per cent of advanced
technology companies in Canada believe they face a serious shortage
of experienced workers. Over half (54%) of these companies report
high-tech job vacancies that have been open for at least three
months. The computer industry includes the following types of
businesses:
- Manufacturers of Computer Equipment: Profits for hardware manufacturers
have levelled off as more players enter the market.
- Software Companies: These companies develop software programs
for all kinds of uses, including business, personal and entertainment
purposes. This remains a rapidly-growing sector, although consolidation
is now taking place as the industry matures.
- Information Services: This sector includes computer consulting
companies.
Some of the occupations that will be growing in demand are:
- Software Programmers and Designers - strong growth in demand
for skilled, experienced workers over the next few years - currently
about 15,000-20,000 vacancies for various software occupations
in Canada - computer science university graduates preferred but
companies are also looking for university graduates with college
degrees or diplomas in computer-related areas - Embedded Systems
Software Designers: - design, implement and document embedded
software for appliances and other computer chip-controlled devices
- Software Designers: - design and implement software for e-commerce
and Management Information Systems - Telecommunications Software
Designers: - design and implement real-time telecommunications
software - some of the languages in demand: C, C++, Java, Visual
BASIC - operating systems in demand: Linux, UNIX, DOS, Win98,
Windows NT
- Systems Analysts - analyze information processing or computation
needs - design computer systems which provide solutions to these
problems or perform the needed computations - analyze databases
and supervise computer programmers - very strong growth expected
over the next few years - employers are mainly looking for post-secondary
graduates with experience - systems analysts will need to keep
up with rapid changes in programming languages - data warehousing
and networking skills are in demand - also require good interpersonal
and communication skills to be able to understand the nature of
client requirements and to convey information about technical
occupations to clients with little knowledge of information systems
- Computer Engineers - design, develop and test computers for various
applications such as machine control, instrumentation - strong
growth for those experienced with network and client server technology
- a university degree in engineering is required
- Local Area Network (LAN) Administrators - install, maintain and
troubleshoot microcomputer networks or LANs - technology changes
rapidly and demand is stable - changes in networking software
will have long-term negative impact on this occupation - ATM (Asynchronous
Transfer Mode) is an emerging technology that utilizes fibre optic
technology to transfer data - it is possible with this technology
to locate servers centrally and service multiple sites with fewer
LAN technicians - stable to moderate growth - those possessing
both Windows NT and Novell experience are most likely to find
employment
- Database Administrators and Analysts - develop and maintain complex
databases - current demand is strong and those possessing Oracle
knowledge are in greater demand - the e-commerce industry depends
on databases - the emerging programming language of e-commerce
is XML, which can build complex secure systems that retrieve data
from multiple databases
- Technical Support Specialists - analyze and correct problems
in customer software via long distance (by telephone or using
networks) - require strong computer background and problem-solving
skills - customer service orientation - stable to moderate growth
- Software Trainers - conduct courses on specific software packages
- require good computer knowledge and teaching skills
- Technical Sales Personnel - sales of computer and electronic
equipment - often have community college diploma in field related
to the product being sold
- Electronic Technologists and Technicians - repair computer and
telecommunications systems - best preparation: college degree
in electrical or electronics engineering, computer engineering
technology or telecommunications technology
- Internet Specialists - design and maintain World Wide Web sites
on the Internet - act as consultants - job titles include Web
designer, technical designer, Web master and creative director
- occupation has evolved to require greater skills - applicants
should have experience with C++, JAVA and HTML as well as CGI
- also UNIX, Novell, Windows NT and TCP/IP are recommended for
site installation and maintenance - Web developers are now implementing
XML-based e-commerce sites
- Network Security Specialists - design and monitor protective
systems for organizations using networks - ensure safety and privacy
of databases and create secure environments for electronic commerce
- require networking background, firewall expertise and applications
programming skills 
- Construction
The construction industry is experiencing a boom in new housing
and construction projects. There are a lot of opportunities in
the industry through work with construction firms or through self-employment.
The construction industry is hammering out its best job performance
since 1990. Some experts are calling it the best they have seen
for their trades in the past two decades. The construction industry
is vulnerable to upswings and downswings in the economy, but with
a strong economy, low interest rates and higher consumer confidence,
the good news is expected to continue.
The construction of new houses and condos has risen to its highest
level in ten years. New office and industrial construction has
been speeding up in communities surrounding Toronto, while building
conversion and retrofitting is increasing in the city core. Construction
projects for retail malls, schools and hospitals are also adding
to the demand for workers. Large projects requiring many skilled
construction workers include the Sheppard subway, the Highway
407 extension, the Pearson International Airport expansion and
downtown Toronto redevelopment.
Due to the strong growth in construction, some associations and
unions are concerned that there is a looming shortage of skilled
construction workers in the GTA. Many employers are already having
some difficulty finding workers.
The projected needs in the next two years are in the following
trades:
- Welders - operate welding equipment to weld ferrous and non-ferrous
metals
- Landscape Labourers - lay sod and plant grass seed and trees,
build retaining walls, install interlocking stone, patterned concrete,
curbs and sidewalks
- Cement Masons - work to smooth and finish freshly-poured concrete
- Drywallers - install and finish drywall sheets and various types
of ceiling systems
- Ironworkers - fabricate, erect, hoist, install, repair and service
structural ironwork and materials used in the construction of
buildings, bridges, other structures and equipment
- Sprinkling System Installers - fabricate, install, test, maintain
and repair water, foam, carbon dioxide and dry chemical sprinkler
systems in buildings, for fire protection purposes
- Floor Covering Installers - install wood, carpet, linoleum and
other floor coverings
- Insulators - apply insulation materials to pipes, equipment,
walls, floors and ceilings
- Bricklayers and Stonemasons - many are expected to retire in
the next five years - they lay bricks, concrete blocks and work
with stone and other materials
- Electricians- many retirements expected in the next five years
- demand is growing and unions anticipate signing on 400 workers
in the GTA in the next five years - they lay out, assemble, install,
test, troubleshoot and repair electrical wiring and equipment
- Plumbers - 200 expected to retire within two years and a total
of 500 in the next five years in the GTA - they install, repair
and maintain pipes, fixtures and other plumbing equipment
- Painters/Decorators - apply paint, wallpaper and other finishes
to structures
- Tile Setters - cover interior and exterior walls, floors and
ceilings with ceramic, marble, quarry tile, mosaics or terrazzo
- Carpenters - construct, install and repair structures made of
wood and other materials
- Basement Builders - set forms for concrete and pour concrete
to form footings and foundation walls of buildings
Skills valued in the construction industry -A recent Humber College
study found employers want experienced workers. They also want
responsible employees who have a strong work ethic and a positive
attitude. The construction industry values the following skills:
ability to follow instructions; multi-tasking skills; reading
skills; ability to work in a team; computer skills; ability to
respond to change; ability to manage conflict; writing, speaking,
mathematical and time management skills. 
- Education
Opportunities for careers in education are expected to significantly
increase over the next ten years. The number of positions is expected
to be greater than the number of educators. By 2008, half of Ontarios
current teachers will have retired. Also, more than half of its
principals and vice-principals will be gone by 2010. Universities
already are seeking qualified candidates to fill positions left
vacant as the result of retirement.
The provincial government has restructured the secondary school
system, resulting in the elimination of Ontario Academic Credits
(OACs) or grade thirteen. Both elementary and secondary
curricula have been revised. As a result of these major changes,
the last year of OAC students will graduate with the first class
of the new secondary system in 2003. Twice the usual number of
high school students will be competing for acceptance to the post-secondary
system. Infrastructure changes to residences, classrooms and other
facilities will be needed. Staffing adjustments for professors
and instructors will also be required.
Continuing education expects to experience ever-increasing numbers
of adults returning to school for upgrading or retraining. This
will further aggravate the space and staffing problems of post-secondary
institutions.
- Elementary and Secondary Teachers - prospects are good for elementary
teachers over the next several years due to anticipated retirements
- teachers specializing in French, math, science and technology
will be particularly needed due to curriculum changes that emphasize
these subject areas - opportunities for qualified teachers to
become principals, vice-principals and administrators will increase
as a result of retirements
- University Professors - prospects are good for graduate students
to obtain positions over the next three to five years due to the
growing number of retirements and an increase in the size of classes
resulting from two years of secondary students graduating together
in 2003
- College and Vocational Instructors - job opportunities are expected
to improve due to an increase in retirements and the doubling
of the number of secondary students graduating in 2003 
- Film and Video
The film and video industry is one of Toronto's fastest-growing
service industries. Factors including a low Canadian dollar and
a ready supply of experienced creative and technical workers have
earned Toronto international recognition as Canada's film-making
capital.
Film and video occupations require numerous specialized workers
who are highly skilled and creative. The advancement of multi-media
technologies, photography, digitization and sound recording has
increased the demand for individuals with multi-disciplinary skills.
Personnel are required for the various stages of pre-production,
production and post-production of films and videos.
Occupations expected to experience growth include:
- Computer Animators - there is a relatively small number of skilled
workers in this field, though the demand for their services is
great
- Film and Video Camera Operators/Audio Visual Recording Technicians
- growing demand for filming business meetings, sales campaigns
and doing public relations work also for creating corporate
videos and training videos
- Video Technical Assistants/Freelance Video Technicians Assistants
- this is often the starting point for a career in the film and
video industry
- Lighting Technicians - are technically-minded as well as artistic
- average growth is anticipated for this occupation
- Graphic Arts Technicians/Designers - advancements in computer
graphics have added to the skills required of graphic and commercial
artists
- Other Technical Occupations in Motion Pictures, Broadcasting
and Performing Arts - job titles for this occupation include casting
agent, gaffer, stage manager, stunt coordinator, key grip, makeup
artist and stage technician - technological advancements have
changed how these workers perform their jobs as well as the skills
and training required - demand for these workers will increase
as the number of local productions grows 
- Finance, Insurance, Real Estate and Leasing
This sector is one of the foundations of the economy of the GTA.
Rapid change and many different trends have affected occupations
and segments of the industry in the past decade and will continue
to do so. Consolidation, technological change and money-saving
initiatives may restrain overall employment growth in finance
and insurance. Several major banks are cutting costs and positions
while focusing on their most effective and profitable operations,
such as wealth management and electronic services. Branches are
being trimmed and small alternative points of service in retail
locations are being opened. Hiring will be more selective. Operations
workers may be affected more than sales staff.
Economic growth, shifts in saving patterns and the financial
planning needs of an aging population have contributed to rapid
employment growth in investment services. Employment in the securities
industry has grown quickly in the past few years. Toronto has
a large share of these jobs. The mutual fund industry has grown
rapidly in the 1990s. Employment growth rates in securities
and mutual funds firms are sensitive to economic conditions, the
state of investor finances, financial market conditions and industry
profit levels.
During the 1990s, the asset-based financing, equipment
and vehicle leasing industry in Canada grew significantly. Rental
and leasing industries increased their spending on computers,
vehicles and other equipment in 1999. This may lead to employment
growth.
Rising consumer and business confidence, economic growth and
low interest rates have led to strong residential real estate
activity. The number of real estate agents has fallen this decade
but the proportion working full-time has increased. Market conditions
have strengthened substantially over the past few years.
Financial transactions are shifting to electronic services. Different
parts of the financial services industry compete to manage customers
wealth and to meet their needs. More workers claim several industry
qualifications to enable them to provide customers with a wider
range of services. Occupational skill requirements are rising.
An increasing proportion of hiring will occur at higher skill,
education and salary levels as people are required to fill more
knowledge-intensive roles.
- Information Technology Occupations - programmers, network specialists,
Internet specialists, database experts and other computer staff
will be required - consolidation trend creates need to make different
computer systems compatible - increased emphasis on electronic
services suggests continuing requirements for IT personnel - need
for Y2K staff will diminish over a period of time
- Financial and Investment Analysts - should benefit as demand
for quality analysis and recommendations increases - a well-paid,
highly-competitive profession
- Financial Planners - new minimum standards are expected from
securities regulators in future - financial planners are found
in many segments of the financial services industry - for example,
licensed life insurance sales people are increasingly taking on
financial planning and advisory role, often as independent financial
advisors - financial planning is a competitive field with increasing
numbers of practitioners, but demand will grow as aging population
requires more comprehensive financial services
- Securities Agents and Stock Brokers - must be licensed by Ontario
Securities Commission - include the following:
- Investment Advisors - provide investment information and advice
- buy and sell securities for investors - competitive occupation
due to high potential earnings - must provide superior value compared
to cheaper trading alternatives - intensified competition among
discount and full-service brokerages - electronic on-line trading
has put pressure on commissions - there is increased focus on
fee-based products for retail investors
- Investment Representatives - execute trades but do not give investment
advice - typically work at discount brokerages
- Mutual Funds Sales Representatives - also required to be licensed
- overall fund sales slowed considerably in 1999
- Real Estate Salespersons - Real Estate and Business Brokers Act
governs licensing in Ontario - computers and Internet are increasingly
important - strong real estate markets suggest improved opportunities
for individuals - likely to continue as long as interest rates
are relatively low and economic conditions are favourable
- Government
In order to stay competitive in the emerging global economy,
many organizations resorted in the last decade to intensive restructuring
and reorganization of their operations. Governments were forced
to do the same as the economy decelerated and they were faced
with shrinking revenues, rising expenditures and inflated deficits.
They shrunk the size of their workforces and reduced their expenses.
They opted for the outsourcing, merging, amalgamation and automation
of their services. The government restructuring not only affected
employment levels but also altered the occupational mix and the
size of the various occupational groups. Widely-used technology
in government operations introduced new occupations in most departments
and divisions.
- Federal Government: During the last few years the federal government significantly
reduced employment through early retirement incentives. Despite
the decline in permanent, full-time employees, temporary workers
rose substantially during this period. Recently the number of
employees reaching the 45 to 55 age range has increased considerably.
These workers are becoming eligible for retirement in the next
few years. As a result, the government has initiated a recruitment
drive. Hiring for federal government positions in the Toronto
area is handled by the Public Service Commission. Two areas of
growth include:
- Computer Systems Administrators - highest employment growth in
the federal public service, rising by 15% in 1998 - usually require
experience with client server technology, commonly-used software
and networks - require knowledge of LAN maintenance and troubleshooting
procedures and ability to install software and hardware
- Senior Managers and Officials - estimated that from 2000 to 2005
there will be moderate growth
- Provincial Government: An objective of the provincial government is to reduce the size
and cost of government and balance the budget. Employment levels
have been declining since 1995 because of program and spending
cuts, privatization and outsourcing of services. It is anticipated
that employment will continue its downward trend as long as the
provincial government continues to curtail funding for various
programs. While the size of government is becoming smaller, certain
occupations in the information technology sector are experiencing
some growth:
- Computer Systems Officers - experience in commonly-used software/networks
- require knowledge of LAN maintenance and troubleshooting procedures
and ability to install software and hardware
- Systems Support Analysts - knowledge of IntraNet Ware, servers,
EDMS - ability to develop applications/modifications - knowledge
of programming concepts and technical skills to monitor systems
operations
- Municipal Government: Restructuring will likely continue over the next few years. The
amalgamation of local government services will have a negative
impact on the labour environment and specifically on employment
levels.
Recent changes enable qualified employees over the age of 50
to retire with an unreduced pension. This initiative may create
some demand in certain occupations in the next couple of years.
This is difficult to predict because of ongoing reductions in
program funding and shifting of services to municipalities from
other levels of government. The municipal government is concerned
that increasing deficits may hinder efforts to increase staff.
The Toronto Police Service is now recruiting in order to fill
positions vacated by the growing number of officers nearing retirement
age and to meet the needs of the increasing population. A similar
hiring drive is taking place in the Regions of Durham, York, Peel
and Halton. For identical reasons, the Toronto Fire Services are
hiring as well. 
- Health Care and Medical Products
The aging baby boom population will make increasingly greater
demands upon the health care system as we enter into the new century.
As a result, the long-term outlook for occupations in health care
services is good. However, the industry is currently undergoing
a major restructuring which will reduce some employment opportunities
in the near future.
During the last few years, hospital consolidation initiated by
the provincial government has been causing a reduction in employment
opportunities in the hospital sector in Toronto. Hospital employees
in all categories have been negatively affected. This includes
nurses, registered practical nurses, laboratory technicians, paramedics,
administrative and clerical staff, managers, janitors, housekeeping
and laundry workers and food services staff. To compensate for
hospital closings, the government has begun to direct more funding
into community-based services such as clinics, agencies and home
health care. It is also providing funds to long-term care facilities
and nursing homes. Many displaced hospital workers are seeking
employment in these particular sectors.
Cutbacks to hospitals have resulted in job losses for nurses.
Many nurses, discouraged by part-time hours or unable to find
suitable employment, have been successfully recruited for jobs
in the United States. Enrolment in nursing programs has dropped
significantly since the beginning of hospital cutbacks because
prospects in the field have not appeared to be favourable. With
the aging of the workforce, many nurses are expected to retire
over the next ten years. All of these factors are combining to
create nursing shortages. Some hospitals have begun recruitment
drives for nurses with university degrees or extensive experience
in the areas of geriatrics and intensive care. The Nursing Task
Force has made a recommendation that the Ontario government provide
funding to hire several thousand registered nurses and registered
nursing assistants immediately. To address nursing shortages,
the Ontario government is now funnelling money back into the system.
- Medical Products: Pharmaceutical manufacturing, biotechnology and medical research
are growing fields. An aging population will increase the demand
for the development of new treatments for diseases. Prospects
for growth in these industries appear to be good over the long
term. In the area of medical instrumentation, new technologies
are constantly being developed because medical facilities are
demanding the latest high-tech equipment.
Some occupations that will be growing in demand over the next
few years are:
- Physicians - a shortage exists for family doctors as well as
specialists in radiology, emergency care and oncology
- Nurses - shortages exist now for nurses, especially those with
specialized training and experience
- Midwives - legislation integrating midwives into Ontarios
health care system has created an immediate demand for their services
- the first group of midwifery graduates is just completing the
apprenticeship period, so shortages continue to exist - long-term
demand will probably be high as midwifery becomes a more acceptable
option
- Massage Therapists - this occupation has recently received heightened
attention as more people turn to alternative therapies to relieve
ailments and prevent potential health problems - demand for this
occupation is expected to increase as the population ages
- Occupational Therapists - demand will increase as the growing
elderly population requires more therapy for physical and mental
disabilities - current trend is towards private practices outside
institutional settings - average growth is forecast for this occupation
over the next few years
- Physiotherapists - demand increases as population ages - currently,
best opportunities are with private practices assisting people
who have private insurance coverage and people with sports injuries
- average growth is forecast
- Radiation Therapists - provincial government is expanding training
programs for radiation therapists to address shortages and reduce
waiting times for cancer treatment
- Pharmacists- many are self-employed - aging population is increasing
the demand for retail pharmacy services - above-average employment
growth is expected
- Chiropractors - growth will continue as the population ages and
people become increasingly open to alternative treatments - above-average
growth forecast over the next several years
- Dental Assistants - strongest demand will be in private dental
practices, not publicly-funded clinics or government public health
departments
- Natural Healing Practitioners - alternative and holistic forms
of health care and preventive medicine are becoming increasingly
acceptable to the general public - these approaches are often
used as complements to traditional therapy - this has resulted
in work for growing numbers of acupuncturists, herbalists and
practitioners of homeopathy, naturopathy, reflexology, reiki and
a host of other therapies - as these treatments become better
known and accepted, they will be covered in extended health care
plans - a faster rate of growth will depend upon the extent of
public acceptance of these emerging approaches and the degree
to which they are promoted by medical and related professionals
- average employment growth is expected over the next few years
- Sales Representatives - Pharmaceuticals - skilled sales staff
with science degrees required to promote new medical products
- aging population will create demand for more drug treatments
and health services in the future
- Researchers - Pharmaceuticals and Biotechnology - ever-growing
need to create new medications and drugs to treat the needs of
the aging population 
- Logistics (Transportation and Warehousing)
Logistics services are an emerging area of growth in the economy.
The North American Free Trade Agreement (NAFTA) has indirectly
allowed transportation companies to operate across borders, which
has profoundly affected distribution strategies. Companies are
looking for smaller and more frequent shipments of goods to minimize
inventory and storage costs. The whole process is supported by
computerized information systems. Information technology has led
to the integration of transportation, storage and distribution
activities. Manufacturers, retailers and wholesalers use logistics
services, which can be provided in-house, or contracted out to
third party logistics suppliers.
Logistics services are offered by companies in traditional industries
including:
-
Transportation
- Packaging for Distribution
- Truck Rental and Leasing
-
Courier Services
- Storage and Warehousing
- Business Services
Within the business services area, management consultants, accountants
and auditors, customs brokers, information technology consultants
and security systems specialists all offer logistics services.
Some employment agencies specialize in logistics personnel, from
computer consultants to truck drivers. Consultants provide services
such as information systems, wireless data transmission, inventory
management, shipping software and vehicle-tracking systems for
the trucking industry. Some companies specialize in product monitoring
and tracking systems like Electronic Data Interchange (EDI), bar-coding
and point-of-sale systems. Electronic-commerce and Internet service
providers may also provide logistics services.
Job opportunities in logistics services include:
- Managers- sales, marketing and advertising managers, information
systems and data processing managers, facility operation and maintenance
managers, project managers and transportation managers are required
- many managers have a university or college education - an engineering
background is helpful - ongoing training and membership in professional
organizations is important to keep abreast of new ideas, make
contacts and gain industry knowledge
- Information Technology Consultants, Software Developers and Systems
Analysts - customize, set up and maintain computerized information
systems like SAP and BAAN
- Business Analysts - are often called inventory analysts or distribution
analysts - a business administration or accounting degree is helpful
- Sales Representatives - sell logistics services such as trucking
- Customer Service Representatives - customer service is an important
part of logistics services - many companies are using call centre
technology to create efficiencies in this area
- Shipper/Receivers, Dispatchers, Purchasing and Inventory Clerks
- increasingly require computer skills as logistics services are
integrated with computerized information systems
- Truck Drivers - the Canadian Trucking Alliance reports that recruiting
enough qualified drivers is the most important issue for most
trucking companies - the average age of truck drivers is 50 with
incomes in the $40,000 to $60,000 range for a work week of up
to 50 hours trucking companies need skilled people who
can handle the increasingly heavy traffic on Canadian and U.S.
roads, severe weather conditions and difficult driving maneuvers
- Manufacturing
Manufacturing employs more people than any other sector in the
GTA. An aging workforce and U.S. demand for manufactured products
should create openings for a range of occupations from managers
to production workers. Global competition demands greater productivity.
Workers at all levels will need good communication, teamwork and
technical skills to improve productivity.
Highest employment growth will likely be in electrical and electronic
manufacturing. Medium growth is forecast for plastics, aircraft
and aircraft parts, machinery, furniture, textiles and motor vehicle
parts manufacturing. Some of the occupations that will be growing
in demand are:
- Manufacturing Managers - job prospects are above average - large
numbers of managers are near retirement age - managers must be
multi-skilled - they need engineering or business backgrounds
along with strong communication and leadership skills
- Mechanical Engineers and Tooling Designers - now in high demand
- there will be above-average demand over the next few years due
to continued high levels of investment in the manufacturing sector
- mechanical engineers design, install and test manufacturing
systems and production processes - they may also design tools
- Mechanical Engineering Technologists and Technicians - will be
needed to support mechanical engineers - technologists may do
tool and die design and mould design especially for the auto parts
sector - training in computer-aided design (CAD) will be essential
- Electrical and Electronics Engineers - design and develop electrical
and electronic control systems including computers and robots
- demand for electronic engineers is expected to be good
- Electrical and Electronic Engineering Technicians - support electrical
and electronic engineers will also be in demand - programmable
logic control (PLC) programmers need a post-secondary engineering
degree or diploma in electronic, electrical or controls technology
- Industrial and Manufacturing Engineers - design, set up and monitor
manufacturing systems - good demand is expected, especially for
those with the latest knowledge of computerized production methods
- increased emphasis on product quality will require engineers
to have expertise in quality control to meet international (ISO)
standards
- Industrial and Manufacturing Engineering Technologists and Technicians
- will be in demand - they assist industrial and manufacturing
engineers - included in this group are computer numerical control
(CNC) machine tool programmers who program metal cutting machines
- Technical Sales Representatives - will be needed to generate
sales which drive production - they are usually engineers, technologists,
technicians or skilled trades people who explain the technical
benefits of their product to buyers - they translate customer
requests into technical specifications for production - knowledge
of different languages, imports and exports is an asset
- Machinists - set up and operate machine tools to cut, grind and
shape metals into parts or products with precise dimensions -
trend is towards CNC machines, away from non-computerized equipment
- engineer or programmer usually programs this equipment, but
the machinist must understand the process
- Tool and Die Makers - make, repair and modify custom-made, prototype
or special tools, dies, jigs, fixtures and gauges requiring precise
dimensions - there is a strong demand from motor vehicle and parts
manufacturers
- Metal Mould Makers - are urgently needed by the plastic injection
moulding industry to create auto components - tool and die makers
are increasing their usage of computer programmable machinery
- workers must be able to constantly upgrade their computer skills
- Industrial Electricians - have high projected growth rates as
robots and other computerized control equipment become more prevalent
in automobile and other manufacturing sectors - electricians who
can install and repair this equipment usually are employed by
industrial plants or large electrical contractors specializing
in the installation and maintenance of industrial equipment
- Industrial Maintenance Mechanics/Millwrights - maintain and repair
stationary production machinery and mechanical equipment - they
are multi-skilled in mechanics, electricity and electronics, machining,
plumbing, pneumatics, hydraulics and welding - millwrights also
need computer knowledge for programmable logic controllers which
are being installed on production lines
- Production Workers - make up about one-third of manufacturing
employees - many workers expected to retire within the next five
to six years - these jobs depend on continued export demand -
machines may replace retiring people - due to size of the workforce,
demand should still continue
- Motor Vehicle Assemblers and Electronic Assemblers - should continue
to be in demand due to size of workforce - need to be literate,
able to read computer printouts and work as part of a team - require
skills to monitor and manage computerized production processes
and to meet international standards 
- Personal Services
Demographics are reshaping the personal services industry. The
aging baby boom generation is seeking out activities and services
to help them look younger and live more healthy lifestyles. They
are also creating a demand for people to care for their homes,
property and pets while they travel. Dual income families are
increasing, creating a need for people who can care for children
and elderly parents.
Some of the occupations that will be growing in demand are:
- Fitness Instructors/Leaders - as our population ages, the demand
for low impact activities will increase - there has been recent
growth in the areas of gardening, vacation travel, and walking
and biking tours - there will be increased interest in such leisure
activities as golf, curling and low-impact aerobics - services
and occupations catering to these fitness and recreational activities
will experience stable growth
- Home Helpers,Organizers and Personal Support Workers- perform
services such as in-home childcare, in-home elder care, gardening,
cooking, cleaning, party preparation, pet care, laundry, ironing
and personal shopping - demand for these services will increase
because there will be growth in the number of people who work,
while caring for children and elderly parents
- Early Childhood Educators/Assistants - plan and organize activities
that encourage the intellectual, physical and emotional growth
of children - sustained growth is anticipated for this occupation
due to an increase in the number of dual income families as well
as a high turnover rate for this occupation - demographics play
a prevalent part in employment prospects
- Caretakers and House Sitters - emerging services offered primarily
to business people, snowbirds, short-term vacationers and multiple
homeowners - care for property, pets, plants and general maintenance
in exchange for payment or rent-free accommodations - growth is
expected as the economy improves
- Estheticians- provide facial and body treatments to enhance or
maintain a youthful appearance - will experience growth as the
baby boom generation ages - estheticians with broadened skill
sets will have more opportunity
- Hairstylists and Barbers - shampoo, cut, style and perform related
services to hair care - high turnover rate due to movement between
salons and a shift to home-based self-employment - strong economy
and numerous dual income earners will lead to increased opportunities
for this occupation
- Employment Counsellors - job prospects are currently excellent
and should continue to be good over next few years - people will
seek their advice in order to cope with constant change in the
workplace
- Funeral Directors - arrange and coordinate the various aspects
of funeral services - to be successful, must be sensitive to current
trends - growing popularity of pre-arranged services, cremation,
as well as personalized and custom-made urns and caskets, will
greatly influence this industry 
- Retail and Wholesale Trade
The retail and wholesale industry has many small and medium-sized
companies but is dominated by larger firms with multiple locations
and millions of dollars in sales. Computer technology is becoming
increasingly important to the retail and wholesale industry to
measure sales and inventory, re-order stock and analyze sales
trends. The industry is very competitive and has been restructuring
over the past few years. Many people get their first job in a
retail store.
IBM Canada Ltd., along with the Retail Council of Canada, jointly
sponsored a report entitled The Race Is On: Who Will Win Canadas
Internet Shoppers? The findings show that only a quarter of Canadas
top 200 retail companies have developed an Internet site. However,
half of the top 200 retailers in the United States have Web sites.
As a result, $3 out of every $5 spent online by Canadians goes
towards American products. Since this report, other sources have
stated that Canadians would be eager to buy Canadian products
if they could find enough Canadian merchants online. The key issue
with online commerce is delivery of the goods. The bigger players
have transportation and warehousing specialists to back up e-commerce
efforts. Courier companies like Purolator, United Parcel Service
and Federal Express should gain a large chunk of business as online
shopping expands.
Clusters of big box stores like Home Depot, Wal-Mart and Canadian
Tire are a major trend in retail. These "power centres"
are surrounded by huge parking lots and are extremely popular
with consumers. Retailers like them because it is cheaper to rent
space in a power centre than in traditional shopping malls like
Yorkdale and Fairview.
The outlook for sales occupations will be above average over
the next few years. Increased business and consumer spending,
fuelled by a booming economy, will boost the demand for both technical
and non-technical sales positions. Individuals with excellent
communication skills, strong computer skills and the ability to
speak a second language will have a competitive advantage in obtaining
employment in this field. Some occupations for which job openings
are expected include:
- Retail Salespersons - as consumer confidence and spending increases,
there is need for customer-oriented sales personnel to provide
personalized and quality service - due to a high turnover rate
in this occupation, there will continue to be many job openings
- emerging trends include Internet and telephone sales - employment
in this occupation is often part-time - progression to retail
supervisory positions is possible with additional training or
experience
- Technical Sales Representatives -are skilled sales staff, often
with a degree or a diploma in a field related to the product being
sold - they sell a range of technical goods and services such
as telecommunication services, pharmaceuticals, computer equipment,
scientific and industrial products - above-average employment
growth is expected over the next few years, especially in the
areas of chemical, mechanical, electrical and electronic products
and services - individuals with advanced computer skills, knowledge
of import and export regulations and the ability to speak a second
language will have greater success in finding employment
- Sales Representatives - Non-Technical - sell non-technical goods
and services to retail, wholesale, commercial, industrial and
professional clients - university degree or college diploma in
a program related to specific product or service is usually required
- employment in this field will also be above average over the
next few years - most demand will stem from need to replace sales
staff who are leaving their existing positions - high proportion
of young people due to the entry-level nature of the job
- Sales, Marketing and Advertising Managers - above-average growth
expected as businesses and consumers are more confident about
the economy - includes commercial, industrial and wholesale sales,
marketing, advertising and public relations - managers in this
field face rapidly-changing environment due to shifting customer
preferences and increased competition - increasing need for individuals
with good computer skills and an understanding of how technology
can be used 
- Telecommunications
- Information Communications Technologies (ICT)
The ICT industry is the fastest-growing sector in the Canadian
economy. Some of the key influences that are combining to transform
it include:
- a shift to digitization from analogue
-
the emergence of wireless services
-
the opening up of global markets
-
increased domestic competition and deregulation
The convergence of telephone, cable and computers will result
in faster and better service to homes and businesses. The wireless
phone market is expected to experience strong growth. It is predicted
that half of all Canadians will be using wireless phones by 2003.
Almost half of North Americans already use the Internet and that
figure is expected to climb to 85% by 2005. Internet banking and
shopping on the Internet (e-commerce) will continue to grow rapidly,
despite concerns about privacy and security.
The telecommunications industry faces some challenges. Companies
in Canada are competing with other countries to recruit skilled
workers. Canadian educational institutions will be challenged
to adapt to this rapidly-changing industry by keeping their courses
up-to-date and relevant to employers. Components of ICT that have
relatively high levels of emerging occupations compared to other
sectors include multimedia, information technology, advanced network
technologies, research and development and the Internet. Skill
levels are high and usually require post-secondary and graduate
education. Occupations that will continue to be in high demand
are:
- Telecommunications Installers and Repairers - install and repair
equipment such as telephones, cellular phones, mobile radios,
switch networks and trunking systems - growth in employment should
be above average over the next few years - greater use of telecommunications
technologies and convergence of telephone, cable and computers
will provide opportunities - requires knowledge of both voice
and data communications, including wireless, as these technologies
merge - worker skills will have to reflect the latest technologies
in order to remain competitive - personal communications services
(PCS) specialists are needed to repair and service wireless communications
devices such as digital phones, pagers, and voice mail
- Technical Writers- write manuals, technical papers and publications
dealing with installation, operation and maintenance of software
and electronic, electrical and mechanical equipment - need excellent
technical knowledge, strong writing skills and ability to explain
complicated processes in a simple and understandable way - most
current demand is in computer field, mainly in software manuals
and publications
- Wireless Communications Engineers - design, plan, research, evaluate
and test wireless communication systems, digital cellular phones,
personal communication networks (PCNs) and transmission
towers - wireless area of the telecommunications sector is expanding
rapidly - there will be growth potential as the industry moves
from analogue to wireless digital or PCN technology over the next
five to ten years
- Sales and Marketing Specialists- emerging technologies and products
will continue to have a positive impact on employment growth in
sales personnel over the next few years - workers with specialized
knowledge of personal communications services are needed to market
and tailor the next generation of digital telecommunications services
to individual needs - many new uses of wireless communications
will be marketed to a growing audience - there is great potential
for innovative applications, such as remote control of household
appliances. 
- Tourism and Hospitality
As Toronto develops a higher profile internationally, more people
are travelling to it for business as well as pleasure. Tourism
has a wide reach. It includes vacations, visits to friends and
relatives, business trips, shopping excursions and personal trips
outside the local community. Its success is having a positive
impact on the growth of local retail stores, restaurants, entertainment
facilities and recreational facilities.
A broad range of employment opportunities exists within tourism
and hospitality. The largest number of jobs is found in the food
and beverage sector, followed by transportation, accommodation
and attractions. There are other industries that produce tourism
services but are not dominated by tourism activities. Examples
include retail outlets, supermarkets, liquor stores and gas stations.
Toronto now has 32,000 hotel rooms and more than 5,000 restaurants
to provide for the food, beverage and accommodation needs of visitors.
According to Tourism Toronto, the travel and tourism industry
accounts for 128,000 jobs in the GTA and this number is growing.
Opportunities are constantly growing in entry-level, supervisory
and management roles. Global competition is forcing the industry
to raise its professional standards and pay accordingly. New and
better training programs are being developed locally to help ensure
an adequate supply of qualified workers for the tourism industry.
Career opportunities are expanding in the following areas:
- Food Service Managers - expansion in drive-through restaurants,
take-out and delivery sales
- Chefs- growing popularity of ethnic cuisine amongst multicultural
population
- Cooks- food catering is expanding - take-home meals from supermarkets
becoming popular
- Food and Beverage Servers - always in demand - characterized
by seasonal peaks, high turnover
- Tour Guides - more demand from tourists and conventioneers for
organized tours to local attractions
- Tour Operators - design, promote and operate package trips to
regional getaway destinations, specialty tourism venues and themed
touring routes
- Special Events Coordinators- help organize conferences, festivals
and sporting events
- Call Centre Operators - growing need as central reservations
systems handle more and more bookings for hotels, airlines, car
rental agencies and other travel services
- Sales and Marketing Specialists - develop and implement strategies
to raise profile of variety of travel services with customers
who are booking their holidays through Internet 
Other Occupational Groups
This section describes the outlook for two occupational groups
that are in demand across a number of industries.
- Management Occupations
These occupations are generally not entry-level positions. Most
require post-secondary schooling and several years working
experience. Promotion from supervisory or lower-level management
positions is the most common career path. Both large and small
organizations employ managers in their ranks. However, in terms
of job growth, greater increases are expected in the smaller organizations.
The employment outlook for managers is tied to the specific economic
outlook for each industry as well as the impact of technology.
The aging of the baby boomers, the largest component of the labour
force, also means there will be more people competing for higher-tier
management positions.
- Senior Managers - average to above-average employment growth
over the next few years, especially for those with specialized
technical and communication skills - greater growth will exist
in private sector industries like finance, business services and
the technology sector
- Sales, Marketing, Advertising and Public Relations Managers -
better-than-average employment growth is expected - hiring will
occur at head offices, many of which are located in GTA - greater
confidence in economy is leading to increased spending which encourages
firms to increase domestic and international sales efforts - managers
will face a rapidly-changing market caused by shifting customer
preferences, effects of technology and increased competition and
opportunities as result of free trade - continuing trends include
sales force automation, database analysis, direct response marketing
as well as innovations in communication tools and media marketing
techniques - growing demand for people who possess computer skills
and understand how technology can be used - rapid expansion anticipated
in advertising and public relations firms as result of growing
demand from companies contracting out for these services
- Manufacturing Managers (Operation, Production and General)- growth
prospects will remain above average - increased emphasis on ISO
quality standards calls for knowledge of "total-quality-management"
and production process improvement - age structure of current
workforce is leading to high levels of retirement and new job
openings in next few years - knowledge of computer-aided design
(CAD) and computer-aided manufacturing is beneficial - strongest
growth is expected in motor vehicle and parts manufacturing, metal
fabrication, production of electric and electronic goods
- Construction Managers - demand for construction managers is expected
to increase at an above-average level - increased spending on
infrastructure projects such as highways and bridges will result
in a greater demand for managers - need for more residential housing,
commercial and office buildings and factories will also create
openings - although employment of construction managers is sensitive
to the short-term nature of projects and cyclical fluctuations
in construction activity, many managers still remain employed
planning, scheduling and estimating costs of future projects
- Banking, Credit and Other Investment Managers - better-than-average
employment growth expected - continued growth in investment services
due to aging people wishing to invest their savings for retirement
- employment opportunities are greater in GTA where many head
offices are located
- Restaurant and Food Service Managers - employment expected to
increase faster than average for all occupations through 2005
- opportunities best for people with post-secondary education
in restaurant and institutional food service management - growth
stems from population growth, rising personal incomes and increased
leisure time - as aging population swells, more jobs are expected
in nursing homes, residential care facilities and other health
care institutions 
- Call Center Occupations
There are thousands of call centres in Ontario with well over
half located in the GTA. Employers are attracted to Toronto's
highly-skilled, multilingual labour force. Call centres are designed
to be the main point of contact for customers. Recently there
has been a trend towards outsourcing or contracting out to firms
specializing in the development, management and operation of call
centres. Call centres can focus on inbound calls, outbound calls
or a combination of the two. The primary focus of call centres
is to provide customer service around the clock to clients located
all over the world.
The strongest growth for call centres will be found in:
-
banks and financial institutions
-
technical support services for software, hardware and multimedia
companies
-
manufacturing and distribution companies
-
customer loyalty and reward programs
New technology is reshaping this industry in many ways. It is
used to track telephone call statistics and historical information
about client sales. Emerging technologies such as computer telephony
integration, automatic call distribution and interactive voice
response systems are reshaping the way call centres do business.
The future will see higher levels of automation and further investment
in advanced technology. The advent of multimedia contact solutions
may see virtual call centres become the norm with customers and
customer service agents working together via the Internet on the
same screen.
Some of the occupations that will be growing in demand are:
- Telephone Call Centre Service Representatives - must have excellent
oral and written communication skills as well as high levels of
technical knowledge - proficiency in other languages an asset
- must be willing and able to adapt to an ever-changing workplace
as technology shifts the way call centres function
- Supervisors and Managers
- Technical Support Personnel 